Film Consumption and its a effects (Also available in 3D)

But it doesn’t stop there, as time goes on everybody’s televisions seemed to become squashed into a large tablet on a stand. Then of course they sprouted extra channels and a high definition mode for those lucky few who have previously blinded themselves at the cinema watching 3D films to finish off the job.  Now the commonly used ways of film consumption have already been stated, but let us not forget the many other ways for humanity to diverge upon a film. There is of course ‘Apples’ large contribution to the film industry, not only does I-Tunes sell an over powering amount of films but the iPhone and iPod touch have now become the best way to watch films on the go. I once owned an iPod touch and after wasting £50 on iTunes cards and films I came to the conclusion that it was a massive waste of my money and time. But for many months I was happily sitting staring at a tiny 3” screen, there is obviously a very good marketing technique for portable film devices because my addictive personality soon became under threat by the large expanse of films that I could watch all day long. Luckily enough I sold my iPod so as to not fall prey to film marketing. For the first time in my life I realised that technology had affected the love I had for watching films to the extent of making me spend excessive amounts of money on films that would soon be on television anyway. To conclude, the technology for watching films is of course always improving, so I really wouldn’t be surprised if in a few years I was watching a film in 5D with a fan blasting the smells and whether conditions of the film at me. It may seem like a strange idea to us now but looking back thirty years people would not of expected us to be watching films in 3D*.

New technology is the most interesting part of modern society; without technology adapting constantly we would not be able to progress. Films and the ways we watch films change together, one affects the other and they both change together. When 3D films first entered our lives the majority of people jumped to the occasion and blinded themselves with blue and red glasses. Because of the sudden excitement surrounding 3D films, directors decided to start making films based entirely around the 3D aspect of viewing. I remember watching “Spy Kids” in 3D when I was younger and not caring at all about the plot, only the 3D effects managed to keep me entertained.

This just shows how easily and audience is entertained, we all suck in whatever new technology there is in a search for more enjoyment. But what happens when 3D has become so mainstream that it no longer has any influence on customers? Probably just another even more ludicrous attempt to grab the public’s attention, like 4D, or films where the audience votes for the outcome (this would most likely work because an audience normally only wants to see what they like). As time moves on so does film technology and its attempts at marketing itself. Since 2009 the sales for 3D films have repetitively increased, this is probably due to the fact that not all films have yet to be consumed by the 3D world. However, not all films are 3D obviously, the majority of people in fact have been sitting at home and watching films on there own televisions. Since 2003 the amount of money that has been spent on T.V and DVD has gone up by over 80 million. As a large amount of the population enjoy staying at home with the lights dimmed and the curtains closed it is obvious why showing films on television is such a successful idea, even online films have shot up in the last 3 years to an astonishing amount. The fact that television is doing so well is all down to the technology of course.  With the computers and laptops that are available today who wouldn’t stay at home watching films and avoiding work? The large expanse of online streaming websites means that people can download a video for free (and slightly illegally) and watch it a few minutes later. The other reason that home cinema entertainment has become so loved is down to the fact that we literally can have home cinemas. When we turn our 28” plasma 3D screen T.V there is no need to leave the house for a few days.

Over the years televisions have had there own stylish evolution. Starting off as a partially wooden box with 3 channels and quickly gaining mass to allow the whole family to all enjoy BBC news together.

The ways in which technology have effected film consumption are that it has made people more aware of films and it has aloud larger amounts of people to access films cheaply and in many different environments. One day films may die off because the nostalgia that comes with watching a film you enjoyed has been corrupted by new technologies and extravagant business plans. But at this current date technology is merely allowing people to watch films in easier or more interesting situations, and in my eyes there is nothing wrong with that.

*Thirty years ago they may not of thought that we would be watching films in 3D but they did think that we would be driving around in hover cars...

Robin Lubach