Sunday 25 March 2012

QUESTION 5: How did you attract/address your audience?

We attracted our audience through the characters and plot, we used both female and male characters in order to attract both genders and used the conflict between the Middle class and the Working class. After handing out questionnaires to our target audience it became clear what was most appealing about our thriller. 4 people handed us feedback two girls and two boys. A key feature was that they enjoyed the soundtrack, which is the sound of dragging running through the background of the shots. They explained that this created suspense and made the characters feel not just isolated but also created the idea that they can't escape their crimes. We used two sound bridges in our thriller and both got very positive responses. This showed us that our soundtrack was very attractive to our target audience and made the thriller enjoyable to watch.
We addressed our audience directly by aiming the soundtrack at the target audience, we also based the characters around the audience so that they will find it easier to relate to the characters problems. When handing out questionnaires we realised that the one problem with our thriller was that the non-linear narrative was hard to explain. This showed us that mainstream audiences would not understand or enjoy our thriller because it does not appeal to them. However, in order to reach a larger audience we could alter this aspect of the thriller and make the narrative simpler so that out thriller would appeal to both the target audience and the mainstream audience.
A very strong aspect of our thriller was the use of sound in the background of the opening scenes. We built suspense throughout with the use of sound bridges and this is suspense is a key feature for influencing the target audience. In the shower scene in 'Psycho', the use of diegetic and non-diegetic sound creates suspense and tension which grips the audience as they watch Marion Crane fall at the hands of the shower enigma. The violin screeching which is heard throughout makes the scene fast paced and even more violent. This is a key example of how we used sound to grip our audience throughout our thriller.
The final comments gained showed that our target audience would very much enjoy to watch more of our thriller. This showed us that it had successfully addressed the audience and would become successful within that group.

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