QUESTION 4: Who would be the audience for your media product?

Our audience would be between the ages of 16 and 20 and would enjoy independent films, this is because of our young cast who the audience would relate to and our low budget. Because our thriller 'The Red Snow' is not a mainstream film the target audience will be smaller and harder to advertise for. Our audience will be film lovers and this would allow us to reach them from social networking sites as they try to research new films. Our audience would be mainly middle class due to the main character coming from a very middle class background and because the plot tackles the conflict between the working class and the middle class.

The audience is mainly aimed at 16 to 20 year olds but this does not rule out the older generations who also love independent films. The Australian thriller 'Animal Kingdom' is targeted at young audiences in the same way that our thriller is, but it also reached out to the older audiences through its use of older characters and plot. Due to the lack of older characters it is the plot which interests this older audience.
Because our plot follows three different topics, youth, mental problems and social classes in conflict. This links to the wide audience for "This is England" which has covered some of the same problems. "This is England" is also shown on WARP-FILMS to the same audience which we are appealing to, and the links between both films could influence our target audience to watch our thriller.
Our Thriller is mainly based around the issues of youth. The characters are shown as isolated, irrational and violent. This could link to the current generation who lash out at society as it becomes more desperate. Overall our audience will be young and enjoy independent films, we will reach this audience through the links that our Thriller has with many other popular independent teen films.