Our Thriller 'The Red Snow' was intended to work along the same lines as Animal Kingdom, in the sense that it would be targeted at specific audiences and specialist cinemas like Cinema City. Because our thriller is an Independent Film it will be distributed through social networking sites like Facebook, this will allow our media product to spread quickly and cheaply to our target audience which is middle class teens between 16 and 20. YouTube would also work in this way because it would allow the trailers to be easily accessible and would link to online sites where the Thriller is available. Much like YouTube IMDB (internet movie data base) would also show trailers, photos and small story summaries in order to reach our audience. The most important online distributer overall would have to be WARPFILMS, which is specialises in distributing independent films and helping new successful directors. From the WARPFILMS website we notice that the layout is very basic with films listed down the page which may interest the our target audience. Another reason we would distribute through WARPFILMS is their current attention to Snowtown, which is an independent thriller following young teenagers through their deviant actions. This is useful because it links to the plot of our own thriller and 'The Red Snow' could become publicised in the same way.
Apart from an online based system our thriller would also be distributed to cinemas. As previously stated we would use Cinema City as our main distributer because it rarely distributes mainstream films, but instead advertises to the audience of young middle class teens who enjoy independent films. As mentioned above we intended to distribute our thriller in the same way that Animal Kingdom was distributed. This means that our Thriller would be shown at very few cinemas and would gain its publicity through social networking sites in order to make sure that only the target audience sees the film and that the advertising does not cost much money at all.
Our Thriller 'The Red Snow' was intended to work along the same lines as Animal Kingdom, in the sense that it would be targeted at specific audiences and specialist cinemas like Cinema City. Because our thriller is an Independent Film it will be distributed through social networking sites like Facebook, this will allow our media product to spread quickly and cheaply to our target audience which is middle class teens between 16 and 20. YouTube would also work in this way because it would allow the trailers to be easily accessible and would link to online sites where the Thriller is available. Much like YouTube IMDB (internet movie data base) would also show trailers, photos and small story summaries in order to reach our audience. The most important online distributer overall would have to be WARPFILMS, which is specialises in distributing independent films and helping new successful directors. From the WARPFILMS website we notice that the layout is very basic with films listed down the page which may interest the our target audience. Another reason we would distribute through WARPFILMS is their current attention to Snowtown, which is an independent thriller following young teenagers through their deviant actions. This is useful because it links to the plot of our own thriller and 'The Red Snow' could become publicised in the same way.
A proficient response reflecting understanding of some aspects of production, distribution and marketing. You need to explain why in particular Warp would take an interest in your film and here I'd focus on the strong marketing potential of the complex relationship between the hoody who is dragging the girl through the snow and his polar opposite, the tormented young man who may or may not be connected to the crime. Is Robin being set up? Is he a Norman Bates type of villain who has a schizophrenic attitude to women and sees them as a threat and who has committed the crime? The focus on troubled young people reflects the type of film Warp produces, for example Dead Man's Shoes and This is England.
ReplyDeleteDon't forget to explain that exhibition in cinemas is only possible if the film was developed into a full length feature film.
Robin you could do some research on line into possible competitions your film could be entered for.
To conclude posting the listings for films on this week at Cinema City compared with the listings for The Odeon would provide evidence that Cinema City is the likely outlet. You could also mention that Cinema City runs events for Media Studies students and at such an even you saw Animal Kingdom.